Source: REUTERS/Paul Childs
[Saba Sports News] Premier League powerhouse Chelsea has just announced a major deal, confirming that DAMAC Properties, a leading Middle Eastern real estate company, will sponsor Chelsea’s jerseys for the remainder of this season, including the final four Premier League games, the two-legged UEFA Conference League semi-final against Zalgiris, and possibly the UEFA Conference League final. DAMAC Properties, a prominent real estate developer in the Middle East with global influence, aims to enhance Chelsea’s brand awareness through this collaboration within DAMAC’s business scope and market reach, helping Chelsea expand further into international markets and boost its reputation in the Middle East and other regions. Since 2002, DAMAC Properties has been at the forefront of luxury real estate in the Middle East. Through this partnership, the two parties will launch their first high-end residential project themed around football in Dubai, valued at £1 billion, with more than 1,400 residential units offering stunning sea views and exclusive Chelsea-themed amenities.