[Saba Sports News] According to Spanish media reports, Georgina Rodríguez attended the World Cup to cheer for Cristiano Ronaldo while promoting her own brand. During the match between Portugal and Colombia, Georgina was fully engaged in the VIP box, constantly applauding and watching the game with intense nerves. Ronaldo’s family stands as his firmest support. Beyond cheering on Ronaldo, Georgina’s trip entailed a well-planned commercial strategy. Leveraging the massive spotlight of the World Cup, she debuted outfits from her self-founded brand Mimoa. It is a sportswear and casual label created, designed and developed entirely by herself, centering on feminine, playful, comfortable and versatile everyday apparel.She wore a black-and-white fitted tracksuit that day. The top featured the brand name Mimoa alongside Ronaldo’s iconic number 7, artfully blending her support for her partner with her business promotion.
The editor believes that Georgina’s marketing tactic of seamlessly blending public displays of affection with brand promotion has been hailed by the media as a shrewd commercial move.