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Source:REUTERS/Pablo Morano
[Saba Sports News] Previously, La Liga announced that a league match between Barcelona and Villarreal would be held in Miami, USA. This decision drew dissatisfaction from other clubs and their fans since its announcement. Recently, La Liga president Javier Tebas reiterated his stance during a media interview, stating that this is one of the measures to promote the internationalization of La Liga and that both clubs involved have no objections. Tebas has been working for years to globalize La Liga. Hosting La Liga matches in overseas regions like Miami, USA, helps attract international fan attention and expands La Liga’s global influence. Simultaneously, overseas games can bring significant revenue to the La Liga organization, including ticket sales, broadcasting rights income, and commercial sponsorships. By hosting matches abroad, La Liga can tap into new markets, meet the demands of international sponsors and broadcasters, and provide more financial support for the league’s development. Tebas believes that without taking such actions, La Liga risks being marginalized. Promoting overseas games is La Liga’s way of keeping up with the times and adapting to the demands of the modern sports market.