[Saba Sports News] According to French media reports, Puma and Marseille have invited fans to design the third kit for the 2027-2028 season using AI. To create the third kit for the 2027-2028 season, the club and its equipment supplier, Puma, are encouraging fans to use artificial intelligence to determine the kit design. Fans can use the “Puma AI Creator” tool on a dedicated website to design the kit.
Afterward, fans and experts will select 10 finalists from these designs, and each finalist will receive a Puma gift pack or a digital gift card. Notably, the winning design will become the official third kit for the club for the 2027-2028 season, and the designer will also receive a jersey signed by the entire team, two VIP match tickets, and additional prizes from Puma.
This is Puma’s second such competition; in December 2024, they held a similar contest for Manchester City’s third kit for the 2026-2027 season, with the winner to be announced in the coming months. It remains to be seen how fans feel about this initiative.