Source: Visual China Group/VCG
[Saba Sports News] South Korean badminton star Seo Seung Jae recently signed a major sponsorship deal with the renowned sports brand Yonex. Not forgetting his responsibility to promote badminton, he has decided to establish a Youth Badminton Development Fund, aiming to help young athletes participate in badminton competitions. The fund’s mission is to promote the spirit of badminton, cultivate future talent for the sport, conduct various badminton-related public welfare activities, and promote coordinated development between amateur and professional badminton sectors. The foundation has launched various public welfare projects, organized and planned badminton public welfare activities, and funded standardized training for youth badminton coaches, strengthening the talent development pipeline. The editor believes that the youth are the future of badminton. Through wide promotion, the fund can attract more young people to participate, expand the mass base of badminton, identify and nurture outstanding talents, and build up the reserve forces for national badminton, ensuring its long-term development and continuous prosperity.