Source: REUTERS/VCG
[Saba Sports News] The 2025 Sudirman Cup will kick off at the end of the month, and the mascot “A Meng” for the Sudirman Cup appeared earlier for preheating, winning the love of fans and audiences with its cute image. The name “A Meng” originates from “Xiamen”. The shuttlecock design of “A Meng” draws inspiration from the flame elements in the “Sending King Boat” ceremony. “Sending King Boat” is a popular folk activity for disaster relief and peace prayers widely practiced in China’s Minnan region and coastal areas of Malacca, Malaysia. Its top blue and red flames represent the fusion of burning flames and sea waves during the “Sending King Boat” ceremony, showcasing an expansive and passionate heart. The blue flame symbolizes the fearless courage and striving spirit of badminton players, while the red flames resemble the blooming bougainvillea, representing passion for the sport, the spirit of self-transformation, and unyielding fighting spirit. Through modern and artistic expression techniques, it integrates various elements into a cute and adorable image, breaking cultural boundaries and enhancing international dissemination capabilities to attract fans of all age groups and cultural backgrounds. Such cute designs add liveliness and joy to the event, creating a relaxed and enjoyable atmosphere for spectators and athletes during the event, allowing them to fully enjoy the passion and happiness of the competition.