Image Source: Chennai Super Kings
[Saba Sports News] Etihad Airways, based in the UAE, has formed a partnership with Chennai Super Kings (CSK), the five-time winners of the Indian Premier League (IPL). This collaboration was announced in Chennai, highlighted by a ceremony where CSK players presented their new jerseys featuring the Etihad logo. The event’s peak moment was the technological unveiling of MS Dhoni’s jersey, complete with LED lights and a giant screen, eliciting enthusiastic cheers from the fans.
Arik De, Etihad Airways’ Chief Revenue Officer, underscored the partnership’s significance, emphasizing cricket’s ability to connect diverse communities and mirroring the shared principles of Etihad and CSK. He remarked, “This alliance celebrates our mutual ethos and the unifying power of cricket, marking the beginning of a remarkable journey with CSK.” Etihad’s commitment to cricket extends beyond mere sponsorship, aiming to enrich fan experiences and elevate sports partnerships to new heights.
Kasi Viswanathan, CEO of CSK, expressed his excitement about this partnership, viewing it as an opportunity to provide unparalleled experiences for fans and redefine sports sponsorships.
Meanwhile, MS Dhoni is gearing up for the upcoming season. Despite concerns about his fitness following knee surgery, the legendary cricketer is reportedly in good shape and expected to join the CSK training camp later in February.