Source: REUTERS/Kai Pfaffenbach
[Saba Sports News] Immediately after the Champions League final when Paris Saint-Germain were crowned champions, club president Nasser AI-Khelaifi generously fulfilled his pre-match promise to distribute Champions League prize money to all 700 employees. The total amount of prize money was as high as 118 million euros. It is reported that before announcing this decision, Nasser had already consulted with the players and coaching staff, who unanimously supported it. Although the specific distribution plan for the prize money has yet to be announced, club employees have confirmed they will receive it. This move by Paris Saint-Germain to include employees in the Champions League prize money distribution stems from President Nasser’s advocacy of a “family culture.” In my opinion, this has established a positive and proactive image both in football and the entire business world. In an era where “money football” dominates, this action highlights the unique values of Paris Saint-Germain, valuing the contributions of the entire team rather than just focusing on stars and competitive results. This will earn widespread praise and respect from fans, media, and society at large, enhancing the club’s brand reputation and popularity, attracting more fan support and commercial cooperation opportunities.